Business Core Values
Owning a business is more than getting clients and making money. It's a calling to deal honestly, keep our word, and put people before profit. We're guided by the conviction that how we work matters as much as what we achieve —
Our core values aren't just principles we admire — they're commitments we live out. Rooted in a faith that calls us to honesty, stewardship, and service, here's what guides how we work with every client, every deal, every day.
Feel free to download our Core Values document.
Industry-Specific Reading
The Business of Character by Jonathan Cotten
Your Character Is Contagious!
When you consider the duties of a business owner, your thoughts probably go to responsibilities like revenue, growth, and employee retention. While these are important, what’s being overlooked is the most important duty: character.
Character impacts every aspect of the business. It is the one thing that can influence the bottom line more than just about anything else. So, why don’t more businesses make character a priority, and how can you integrate this into your company?
The Business of Character offers new business owners, leaders, and those going through difficult transitions more than just the systems and decisions. It gives you the deeper values and frameworks behind those systems and decisions from someone who has struggled through them and found success.
Faith Driven Leadership by Jerry Howard
Discover the Blueprint for Transformational Leadership
Can faith and business truly intersect? Faith Driven Leadership: God’s Blueprint for World Class Business boldly declares that they can—and they must. This book is a call to action for Christian leaders seeking to integrate biblical principles with modern business excellence.
Through powerful insights and practical strategies, Jerry Howard guides readers to embrace their God-given purpose in the marketplace. Learn how to lead with integrity, steward your resources wisely, and impact the lives of employees, customers, and communities for Christ.
Church leaders will find this book an invaluable tool for cultivating a culture of marketplace ministry within their congregations. By bridging the disconnect between the business world and the church, Faith Driven Leadership empowers pastors and businesspeople to work together in fulfilling the Great Commission. It offers actionable steps to connect, support, and equip believers to live out their faith wherever they’re called to lead.
Uncover the top ten rules for success rooted in scripture, explore real-world examples, and engage in thought-provoking exercises designed for boardrooms or Bible studies. Whether you’re an entrepreneur, executive, or employee, this book will inspire you to redefine success, build a legacy, and glorify God in every decision.
Faith Driven Entrepreneur by Henry Kaestner, J.D. Greear, and Chip Ingram
The work you do today―the company you’ve built, the employees you work with, the customers you serve, the shareholders you report to, all of it―serves as an active part of what God wants to accomplish on earth.
You are not alone in this journey. Join other faith-driven entrepreneurs as, together, we
identify the values, habits, and traits that empower us to successfully build businesses, serve our communities, and faithfully pursue a loving relationship with God;
read stories that exemplify how those values, habits, and traits unfold in everyday life; and
discover the potential God wants to unleash through our work.
Each book purchase includes access to the eight-session Faith Driven Entrepreneur video series, a discussion guide to encourage conversation among peers, and an invitation to join a Faith Driven Entrepreneur Group to meet other like-minded entrepreneurs.
The Prayer Powered Entrepreneur by Kim Avery
In The Prayer Powered Entrepreneur, a 31-day prayer journey, Christian business coach Kim Avery helps entrepreneurs ditch the hurry and worry and instead build a business powered by God.
While Christian entrepreneurs start their days with prayer, the hustle and bustle of running their own businesses quickly takes focus away from their vital partnership with the almighty God. As a result, prayers for business are often broad, unfocused, and strictly tied to the entrepreneur’s vision of ideal results. The Prayer Powered Entrepreneur model walks entrepreneurs through 31 days of recognizing God as CEO through an inside-out system of praying for transformation:
In themselves
Their relationship with God
Their relationship with others
Their relationship with their business
Culminating in praying for the impact they want their business to have in the world.
Kim Avery encourages entrepreneurs to keep God at the center of everything, praying in alignment with the things He has already promised, and anticipating His daily activity in their lives. During this month-long journey, business owners learn how to build a better business, live a better life, and make a bigger impact ―all through the simple practice of inside-out prayer.
Redeeming Capitalism by Kenneth J. Barnes
On reclaiming the moral roots of capitalism for a virtuous future
For good or ill, the capitalism we have is the capitalism we have chosen, says Kenneth Barnes. Capitalism works, and the challenge before us is not to change its structure but to address the moral vacuum at the core of its current practice.
In Redeeming Capitalism Barnes explores the history and workings of this sometimes-brutal economic system. He investigates the effects of postmodernism and unpacks biblical-theological teachings on work and wealth. Proposing virtuous choices as a way out of such pitfalls as the recent global financial crisis, Barnes envisions a more just and flourishing capitalism for the good of all.